NBA Nicknames

Jerry West
Photo: John D. Hanlon/SI

Jerry West

"The Logo" and "Mr. Clutch"

West owns nearly as many nicknames as career accolades. He is "Zeke from Cabin Creek" for his small-town West Virginia roots, "The Logo" for being the silhouette sandwiched between red and blue on the NBA's emblem, "Mr. Outside" to teammate Elgin Baylor's "Mr. Inside" and most importantly "Mr. Clutch" for his countless late-game heroics.

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