What They're Saying About Danica Patrick

Rich Feinberg
Photo: Fred Vuich/SI

Rich Feinberg

ESPN vice president, motorsports (not pictured)

"You win at Daytona and things change for you. And that's going to be our primary thing. After that, the next biggest story, and quite frankly opportunity for all of us, is Danica. It's our strong belief that there will be people that turn on Saturday's Nationwide telecast that perhaps don't watch a lot of Nationwide races or NASCAR at all, because of the interest in her. We want to serve that curiosity."

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