The former Yankees hurler (right), who turned baseball upside down with his 1970 tell-all book Ball Four, created Big League Chew bubblegum with former Class A teammate Rob Nelson (left) in 1977 as a safer alternative to chewing tobacco. Bouton designed a tobacco-type pouch and Nelson cooked up the glycerine-softened gum, which was then shredded. With Bouton providing the seed money and business direction, the gum was developed, promoted and eventually picked up by a novelty company in Illinois. Big League Chew made its national debut in 1980 and sold $18 million worth in its first year. In 2001, Nelson bought out Bouton's share of the business.