Athletes In Business

George Foreman
Text: Tommy Alter, SI.com
Photo: Heinz Kluetmeier/SI

George Foreman

Though he was just the promoter of the George Foreman Grill created by Russell Hobbs Inc., the former champ became the face and soul of the franchise. He accepted the endorsement offer in 1995 after he'd won his second heavyweight title, at age 45, and began emphasizing that the health benefits of eating grilled food had helped him get into championship shape.


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