During the 2007-08 season, Avery scores 15 goals as the Rangers go 33-14-10 with him in lineup, and 9-13-3 without him. During Game 3 of New York's first-round playoff series with New Jersey, the pest waves his stick in Martin Brodeur's face while the Devils try to defend a 5-on-3 that leads to a goal by ... Avery. The NHL promptly enacts "The Avery Rule" that awards an unsportsmanlike conduct minor penalty for such antics. "It was childish," said Devils forward John Madden. "We are trying to sell this game and you see stuff like that going on."