Call of Duty Headed To China
Activision isn't standing pat on the strong domestic sales of its' popular third-person shooter. The company has unveiled plans to export Call of Duty to China, where it hopes to expand its international footprint later this year. Unlike the market in the United States, where consumers are used to dropping $60 on games, in China there's isn't a large installed base of consoles. Instead, Activision is targeting audiences at Internet Cafés by making Call of Duty free-to-play and online only. The game will feature a different storyline designed to appeal to Chinese consumers. Activision will look to profit by offering in-game purchases -- which have proven successful in China -- potentially for additional content like weapons, maps and gear.