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The Fortunate 50

1. Tiger Woods
Total Income:
$86.4 million

The asking price of the world's top-rated golfer just keeps rising: He signed new endorsement contracts in 2004 with Buick, Yahoo and SBC Communications, bringing his annual endorsement and appearance income to $80 million.

Text: Jonah Freedman/SI.com
Photo: Al Tielemans/SI

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