Just the facts
Olympic brochure omits Salt Lake City introduction
Posted: Thursday July 30, 1998 08:43 PM
SALT LAKE CITY (AP) - A million copies of a 2002 Winter Olympic
brochure will not include a planned section featuring Salt Lake
City entertainment and tourism highlights.
The brochure mock-up submitted to the Salt Lake Organizing
Committee included the information, but Rick Davis, head of the
Salt Lake Convention and Visitors Bureau, which proposed the
brochure, said he did not realize "the legal ramifications of
doing anything with the Olympic logo."
Davis said bureau attorneys told him non-Olympic information
should be deleted - including a dozen paragraphs at the beginning
of the brochure about Salt Lake City.
"There could have been a great deal more promotional material
in there, but because it had the Olympic rings and logo, it could
only refer to different Olympic venues," Davis said.
SLOC spokeswoman Shelley Thomas said organizing committee
attorneys did not review the brochure, but said the changes were
not a legal issue.
"There isn't an edict or a law that says we can't talk about
other stuff. We just never have," she said. "We're just supposed
to talk about the Olympics."
So the finished product rolled out Tuesday omitted references to
area attractions, ranging from Temple Square, to the city's bars
and some "extremely lusty, feisty entertainment offerings."
Now the brochure includes a single paragraph calling Salt Lake
City "one of the fastest growing metropolitan areas in the United
States."
Davis offered earlier this year to print 1 million copies of the
brochure for Olympic organizers at a cost of about $150,000.
The pamphlet was to be used by the visitors bureau and others
agencies - including Olympic organizers - to respond to inquires
about the 2002 Winter Games.
The brochure still includes a map pinpointing every venue site,
as well as names, addresses, phone numbers and web sites for
agencies that can provide additional information.
Copyright 2003 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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