LONDON — When it comes to brand-name apparel at these Olympics, there is much to love. Puma’s greensleeves-and-skinny ties ensemble for the Jamaicans at the Opening Ceremony. Adidas’ Union Jack-on-the-track unis for Team Great Britain’s runners (and cyclists). Nike’s two-piece suits for the U.S. women sprinters.
And then there is Bosco. The Russian “lifestyle brand” operates on an entirely different stylistic planet. One on which grown men — leaders of athletes, even — are seen at the Olympics wearing this paisley hybrid:
(That’s a Russian race-walking coach on the left, and a Ukrainian gymnastics coach on the right.)