Posted: Wed January 30, 2013 1:06PM; Updated: Wed January 30, 2013 1:06PM

Brazil unveils 2014 World Cup poster

Decrease font Decrease font
Enlarge font Enlarge font
Brazil World Cup poster
Ronaldo (left) and Marta (second form left) help present the 2014 World Cup poster.
Silvia Izquierdo/AP

Brazil presented the official poster for the 2014 World Cup at a ceremony in Rio de Janeiro on Wednesday, unveiling bright colors and fluid patterns that evoke the tropical nation's rich flora and fauna.

Designed by the Crama agency, it shows a map of Brazil between two players challenging for a ball.

"The official poster is an important step to showcase Brazil and the FIFA World Cup in the host country and abroad," said retired soccer star Ronaldo, one of the three members on the World Cup's local organizing committee.

"It is important to convey the message of a country that is modern, innovative, sustainable, happy, united and, of course, passionate about football," he said.

The winning poster was chosen over two others by a panel that included: Ronaldo, former player Bebeto, artist Romero Britto and Brazilian Culture Minister Marta Suplicy.

Brazil's 12 host cities released their individual posters in November. The country has chosen an armadillo named Fuleco as the official mascot.

The presentation was to have taken place on Monday, 500 days before the tournament kicks off. However, the ceremony was delayed because of a nightclub fire in Santa Maria that killed 235 people.

© 2014 Reuters Limited. All rights reserved.

SI Videos
Videos from the Web
 
SI.com
Hot Topics: NBA Playoffs NHL Playoffs NFL schedule LaMarcus Aldridge Michael Pineda Phil Jackson Tiger Woods
TM & © 2014 Time Inc. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Read our privacy guidelines and ad choices.
SI CoverRead All ArticlesBuy Cover Reprint