Posted: Mon January 20, 2014 11:27AM; Updated: Mon January 20, 2014 11:27AM

Anelka's gesture costs West Brom its jersey sponsor

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Nicolas Anelka
A controversial gesture made by West Brom's Nicolas Anelka, left, has cost the club its main sponsor.
Mike Egerton/Press Association/AP

LONDON (AP) - West Bromwich Albion is losing its main sponsor because of Nicolas Anelka's goal celebration with a gesture considered anti-Semitic.

The Premier League club is standing by the former France striker's defense that the gesture, which is known in France as a ''quenelle,'' is not anti-Semitic.

But property website Zoopla, whose name appears on West Brom's jerseys, says it will end that sponsorship at the end of the season after ''reviewing its position over the past few weeks in light of the actions of striker Nicolas Anelka.''

The English Football Association has spent almost a month studying Anelka's gesture, which involves pointing one straightened arm downward while touching the shoulder with the opposite hand. It was popularized by a French comic whose performances are regarded as anti-Semitic.

Copyright 2014 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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