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NTL noses up to Newcastle

Broadcasting group emerges as takeover bidder for Premiere League club

Click here for more on this story

Posted: Thursday December 17, 1998 06:17 PM

  Newcastle United's Phillipe Albert traps the ball as his team is the target of U.S. media and broadcasting group NTL Mike Cooper/Allsport

NEWCASTLE, England (AP) -- U.S. media and broadcasting group NTL emerged Thursday as the company planning to take over Newcastle United.

New York-based NTL announced it had bought a 6 percent share in the club and had reached agreement with Newcastle's main shareholder, Cameron Hall Developments, to buy a further 51 percent if the broacasting company makes an offer.

NTL president and chief executive officer Barclay Knapp said the company was hoping to gain a foothold in screening live soccer but did not intend to have a say in the running of the team.

"NTL's approach across its business activities is to be a force for wider choice, diversity and customer value," said Knapp, who added that the deal would be done through a subsidiary, Premium TV.

"Through Premium TV, we have been looking at ways of bringing more quality sport to more viewers and today's deal is in line with that strategy," he said. "Our involvement will be for the benefit of football, Newcastle United and its supporters. We believe strongly that the future success of football will continue to be developed on the enthusiasm and active support of fans.

"Whilst NTL will not be involved in any way in managing Newcastle United and will have no influence on the running of the club, our strategic stake on 6.3 per cent in Newcastle United gives us a significant foothold in the market for sports television."

NTL services 25 percent of the cable television customers in Britain and operates three of the five television channels in the country, channels 3, 4 and 5. It also is a fiberoptic long-distance telephone carrier and operates one of only five independent telecom networks in the United Kingdom.

NTL said such a decision depends on a ruling by the government's Monopolies and Mergers Commission whether BSkyB's takeover bid for Manchester United contravenes fair trading.

Rupert Murdoch's BSkyB satellite TV company has made a 623 million pound (US$1 billion) bid for Manchester United but the deal is on hold pending a ruling by the MMC.

When Newcastle announced last week that it was the target of a takeover, newspaper speculation suggested the company involved was the Sony electronics firm, with U.S. media group Time Warner also reported to be interested.

Newcastle's chief executive, Freddie Fletcher, welcomed the approach by NTL.

"This is good news for Newcastle United, its fans and its shareholders," he said. "I think this is the way football is going to develop on a more internationalized basis.

"If the best clubs are to compete with Manchester United in Britain, and the Milans and Barceloa, they need the strength of a company like NTL behind them."

The ownership of Newcastle has been in the headlines for the wrong reasons during the past year.

Cameron Hall Developments is owned by Douglas Hall, a Newcastle United director who resigned, along with co-director Freddie Shepherd, after they were caught on tape making derogatory comments about the women of Newcastle. They also mocked the club's fans and called Magpies' top striker, England captain Alan Shearer, "Mary Poppins."

Last week, Hall and Shepherd regained their places on the board of directors and chairman Dennis Cassidy and directors John Josephs and Tom Fenton resigned in protest.

The club's stockbrokers, BT Alex Brown, also resigned their contract with the club because of the return of Hall and Shepherd.

 
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