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Big-spending war babies
Fred R. Smith
August 18, 1958
Four million boys born during World War II are the new target of the men's wear industry
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August 18, 1958

Big-spending War Babies

Four million boys born during World War II are the new target of the men's wear industry

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Natatorium at Beverly Hills High has an Olympic pool which converts to a basketball court—part of the school's superb athletic plant. Swim Star Jerry Sax wears a wool cardigan sweater ($25, Jantzen) with pewter buttons.

Trophy admirer Conrad Baumgartner wears another practical student suit—a Dacron-cotton whipcord ($60, Stanley Blacker) with leather piping, side vents.

Quartet of students—the Sax twins, Conrad Baumgartner (left) and John Jeffrey—wear the best new shirt of fall ($7, Jantzen). It's a cotton knit pullover with a foulard pattern and button-down collar.

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