A red-faced National League official, seated near Branch Rickey, jumped to his feet and started to protest, but Rickey reached out with the crook of his cane and pulled him back into his seat.
Napier apparently did not notice the incident. He continued:
"Can you imagine, gentlemen, Big Soap, Big Steel or Big Motors refusing to make their products available in the markets I have mentioned? What would you say if suddenly Oxydol or Lux Flakes or Rinso were removed from the shelves of supermarkets in New York, Washington and Cleveland? Would you not be justified in concluding that the men of Big Soap had suddenly taken leave of their senses?"
Napier let it sink in. There was silence for perhaps half a minute. Then the voice of Branch Rickey rang out. "Bravo, Fels Napier," he cried, brandishing his walking stick, "carry on!"
Napier ignored Rickey and went on:
"Not only do you abandon markets, gentlemen, but you refuse to make your product available in new markets, new great population areas that are actually pleading for your major league product!" He waved at the map again and lights flashed. "There they are, gentlemen, your unexploited markets—from Seattle in the West to Houston in the South, to New York in the East and Toronto in the North."
The backdrop was raised to reveal still another one. This carried in great block letters set off in quotes, "We don't need the newspapers, the newspapers need us!"
"Observe, gentlemen," cried Napier, "your rallying cry, your sales slogan, your bedrock sales philosophy! 'We don't need the newspapers, the newspapers need us!' A quotation, gentlemen, representing the most obtuse, the most antiquated, the most puerile sales and public-relations policy ever pursued by an industry made up of 16 multimillion-dollar corporations!"
[The quotation was run down by the writer. It appeared in the newspaper trade paper, Editor and Publisher, Oct. 11, 1958 and was, in fact, a quotation from a statement by Publicity Director Arthur (Red) Patterson of the Los Angeles Dodgers.]
"Publicity, gentlemen," Napier shouted, "does not necessarily sell. The fact that your product is mentioned at great length in the daily newspapers and over television and radio does not automatically create a demand, a desire for it. On the contrary, in many cases, your publicity may actually discourage sales. Automobiles are in the news every day, but are the automobile makers content with that? Soap is in the news frequently, soap is in the hands of 96.2% of the American people every day! But do we rely on familiarity with the product to sell soap?"