Ad Nauseam

Edited by Richard Demak

January 20, 1992

The Columbus Chill of the East Coast Hockey League is using irreverent advertising to attract young fans. One commercial urging fans to take a Chill player home for the holidays showed two players shoveling food into their mouths and belching. According to Larry Aull, president of the Chill's public relations firm, "The Christmas video was something that we wanted to give back to the community."