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Grin and Bear It
Rick Telander
November 02, 1992
That's the author's advice to Mike Ditka and other NFL coaches who are baited by the media
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November 02, 1992

Grin And Bear It

That's the author's advice to Mike Ditka and other NFL coaches who are baited by the media

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POKE. JAB. ARF, ARF. ROAR!

Yes, it's that time of year again—bearbaiting season.

You know the medieval game: Simple folks would chain a bear to a stake, poke it with a stick for a bit, then let the dogs loose to torment the animal into a bellowing, claw-flailing frenzy. Great fun. It beat chinking cracks in the mud hut, anyway.

Substitute an NFL coach for the bear, the press corps for the dogs, and you've got the modern-day version of this pastime. And if you make Mike Ditka the baited coach, or bear, or Bear, why you've got some of the finest entertainment available. Ditka, of course, is the volatile leader of the Chicago Bears, a man whose furnace burns a few degrees hotter than ours. Though he had a heart attack during the 1988 season and has tried to mellow out, Ditka is still a land mine ready to be stepped on. In other words, he's perfect baiting material.

What invariably happens at this point in the NFL season is that once-hopeful fans and the media become fed up with poor team performances and start to clamor for change or, at least, diversion. They focus on a weak spot in a stressed coach's hide—his porous defense, bad play-calling or, in Ditka's case, boorish sideline behavior—and start nipping away. On Oct. 4, in a game against the Minnesota Vikings, Ditka screamed at Chicago quarterback Jim Harbaugh after Harbaugh changed a play at the line of scrimmage and threw an interception that was returned for a touchdown. The Bears, who had been ahead 20-0 in the fourth quarter, lost their composure and went on to lose the game 21-20, dropping their record to 2-3. Disgruntled Chicago fans and the media had their bear.

Ditka was savaged by the press for two weeks, and then on Oct. 19, the day after the Bears beat the Tampa Bay Buccaneers 31-14, Ditka was asked by a reporter if he had had to restrain himself from screaming at Harbaugh after Harbaugh threw an interception that set up a Tampa Bay touchdown. Stand back, hounds!

"Three hundred and ninety-nine of the plays [this year] I've been calm," the big Bear snarled. "One I've been excited. Yet you sons of bitches made a big deal out of it! That's life. Remember that. One out of 4001 got excited this year.... Don't ever ask me another question like that about those things, because I won't answer it and I'll walk out of here."

Poke. Arf, arf. Roar!

And the baiting is going on elsewhere in the NFL, wherever boredom or impatience has set in. New England Patriot coach Dick MacPherson is being tested in Boston, Brown coach Bill Belichick is at war with Cleveland sportswriters, Falcon coach Jerry Glanville is on the griddle in Atlanta, and Giant coach Ray Handley is getting a nice prodding from the New York tabloid gang. "I regret being the story more than my football team," Handley sadly said recently. But that's what happens when Handley, who is agonizingly sedate on the sideline as his team stumbles about, loses his cool in one press conference, cancels another and then decides to cut by half the time he makes himself available to the media during the week.

Handley just doesn't understand. The media—attracted because of the incredible success of the NFL as entertainment—have to write or film something even if the team they cover is pathetic. Baiting isn't even criticism, really; it's a sport in and of itself: "How much can a coach take? Film at 11."

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