If you do all these things and remember to smile, "it makes people feel good. It makes them like you. They might not remember your answer, but they will remember you as a pleasant person, someone with whom they might want to do business."
The playbook endorses the ol' end around. When faced with a tough question, the player should either not answer the question at all or not answer it as asked. The playbook elaborates: "You must bridge the gap to the positive message you want to get across. Put the question on your own turf."
Also, in today's world the playbook still feels compelled to advise players that women reporters are in the locker room "in a legitimate professional capacity" and their presence is not to be construed as "a sexual experience." After all, players who harass women reporters are probably hurting their future business chances.
Loss Leaders Win
While sluggers Ken Griffey Jr., Frank Thomas and Matt Williams may be sorry to see the baseball strike end their chances of getting into the record books, two pitchers should be happy to have their runs at ignominy cut short. When the strike began on Aug. 12, Tim Belcher of the Detroit Tigers and Andy Benes of the San Diego Padres were, respectively, five and six games shy of the 20-loss mark, a milestone that hasn't been reached since Brian Kingman (8-20) did it for the Oakland A's in 1980.