For the new-age NHL, a league working hard to shed its doom-and-goon image, the Tampa Bay Lightning's latest advertising campaign seems a tad behind the times. Continuing its Kick Ice theme from last season, the Lightning has unveiled a series of billboards coupling catchy slogans with dramatic action photos. Most feature good clean hockey, but at least a couple seem to skate over the line.
One ad shows Lightning defenseman Marc Bergevin administering a particularly vicious-looking check to a New York Ranger. The attendant slogan: HOCKEY MEANS NEVER HAVING TO SAY YOU'RE SORRY. Too subtle? How about a shot of a Lightning player mowing down an opponent next to this message: WELCOME VISITING TEAMS. MEDICS ARE STANDING BY.
Tampa Bay spokesman Gerry Helper insists the campaign is not intended to play up the violent side of hockey. "You have to look at the total context," he says. "There's no blood."
Every, Fencer, Dies
Dernell Every, a former fencing national champion, died last week at the age of 88. He was a member of the U.S. bronze-medal team at the 1932 Olympics, but he made a name for himself four years earlier. While aboard the S.S. Roosevelt en route to Amsterdam for the 1928 Olympics, Every, a Yale graduate, was injured in a minor mishap. A cable sent to fencing officials in New York and released to news outlets was mistakenly devoid of commas and read, "Every fencer on board Roosevelt injured."
So, obituary writers out there, please be en garde for proper punctuation.
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