If he stays healthy, Joe Willie Namath may achieve his deepest ambition, which is "to become known as a good quarterback, not a rich one." He may even become what Boston Patriot owner Billy Sullivan says he is now: "The biggest thing in New York since Babe Ruth." Slowly, because trying to fathom youth is always a slow process, you get the impression that Joe is quite serious about it and, despite his hip ways, is working hard to make it. Beneath the gaudy surface there somehow beams through a genuine, considerate and sincere young man. But he's going to be himself. He's going to do it his way, and nobody else's.