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Peacock Power
Sally Jenkins
December 25, 1995
Talk about smoking the competition: With the 1996 Atlanta Games already in hand, Dick Ebersol of NBC Sports has grabbed five more Olympics—in the years 2000 to 2008
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December 25, 1995

Peacock Power

Talk about smoking the competition: With the 1996 Atlanta Games already in hand, Dick Ebersol of NBC Sports has grabbed five more Olympics—in the years 2000 to 2008

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It will take years to assess the full effect of NBC's acquisition. But one immediate effect is that Ebersol has established himself as the most influential executive in the industry since Arledge. Unlike Arledge, however, it appears Ebersol will remain in the sports division. He has already had his adventures in entertainment and news, and he says, "I've finally figured out what I want to do in life." In 2008 Ebersol will be 61. He doesn't know where the Games will be that summer, but he knows he'll be there. "It's a neat bow of closure," he says. "As long as I'm a grown-up in this business, we'll have the Olympics."

[This article contains a table. Please see hardcopy of magazine or PDF.]

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