Fans from around the country also ordered photos of their favorite players, and Brace always filled requests for pictures in a variety of sizes. The most popular were postcard-sized photos, in black and white if they were from 1959 or earlier, and color from 1960 on. "I never advertised much," Brace says. "Word just got around over the years."
One customer was Eddie Einhorn, who is now co-owner of the White Sox. Growing up in New Jersey in the 1940s, Einhorn was a Cincinnati Reds fan. "I'd order photos from George and get them autographed," Einhorn says. "When Jerry Reinsdorf and I bought the Sox in 1981, George came over to me before a game and introduced himself. I told him I knew all about him, thanked him for his efforts and told him to keep on doing what he'd been doing so well for so many years."
Brace, now 83, underwent cataract surgery on both eyes a few years ago. He has had offers to buy his collection, but he always politely says no. The business is now managed by his daughter, Mary, who prints his black-and-white negatives and fills most orders.
"Years ago a writer asked my wife what she'd do with my collection when I died," Brace says. "Agnes said she'd build the biggest bonfire she could. Bowie Kuhn heard about it and sent a major league representative to put out the fire. I assured him that we'd never burn anything, but that I wouldn't sell my collection, either. I barely broke even with it over the years, but it was my life. It's that simple."