"What are you doing?" Washington asked.
Emmitt held up the list. "This is what I want to accomplish this season."
Emmitt is no different when it comes to business. Write it down and it isn't a dream—it's a goal. "One day not long ago," says Everett Brooks, marketing manager for Emmitt Smith Communications, "Emmitt came in and sat down and started putting together an organization chart detailing exactly where he wants to be in six months. He wrote it all out, in detail: I want this person here, and I want this person to be doing this. He was projecting future job assignments for people. He knows what he wants. And nothing will stop him."
One of Emmitt's goals is to be as successful off the field as he is on it. That requires dedication. That requires go go go. And, sometimes, that requires pulling people aside and asking the hard questions.
"Tell me something, Everett," Emmitt said to Brooks one day recently. "Why do you have so much inventory in here?" They were standing in the stockroom.
"Well," Brooks answered, looking around, "we're having a promotion this coming Friday."
"O.K.," Emmitt said. "Fine. Keep up the good work."
If God is in the details, as they say, then Emmitt will learn the details. He will learn all he needs to know to stay ahead of the game. To achieve this end he has surrounded himself with good people. In fact, his lawyer, Mike Ferguson, is a retired brigadier general of the U.S. Army. Most players are content to hire a lawyer bright enough to have passed the bar exam, but not Emmitt. Emmitt's lawyer, you don't know whether to shake his hand or hit the dirt and give him 10 push-ups. And what does Emmitt call the man?
"Mike," Ferguson says. "He did ask me once, early on, if he should call me General, but. no, I said Mike was fine."
Somebody comes to Emmitt with a business proposition, Ferguson checks it out. Restaurants, nightclubs, shopping centers, you name it: Emmitt has been asked to invest in them all. One group even wanted him to put some money into a satellite. At the end of each year Ferguson convenes a summit conference of Emmitt's business associates. "His corporate entities are represented," Ferguson says. "His financial advisers, his accountants, his corporate general managers. Emmitt is at every meeting, making decisions."