This was near Coca-Cola Olympic City, not far from the Coca-Cola Refreshment Plaza and the World of Coca-Cola and the Coca-Cola Official Pin Trading Center—with its tables made to look like giant Coca-Cola bottle tops and its giant Coca-Cola bottles that doubled as Coca-Cola coolers filled with Coca-Cola bottles. It was farther from the Coca-Cola Cafe and the Coca-Cola store and Coca-Cola museum. Each day Coca-Colaholics lined up at these Coca-Colympics to enjoy an art exhibit of Coca-Cola bottles and a video about how people around the world enjoy Coca-Cola and enjoy 400 refreshing Coca-Cola products. It happened just after the energetic Coca-Cola Kids had performed, but before the imaginative Coca-Cola Players went on the exciting Coca-Cola Olympic City stage, which is dwarfed by the giant 11-story bright-red Coca-Cola bottle outlined against the giant 25-story Coca-Cola world headquarters skyscraper, where many Coca-Cola executives were undoubtedly trying to figure out who forgot to put Coca-Cola in all the misting sprayers that cooled the general Coca-Cola-enjoying public for the Games. She was standing there, this middle-aged woman, looking exhausted, and worse, knowing that they had spied her—four desperate Coca-Cola salesmen wearing their giant Coca-Cola backpacks, yelling, "Ice cold Coca-Colas, one dollar!" Not that she was in any immediate danger of going Coca-Cola-less, in that she was no farther than you could throw a Coca-Cola Official Collectible Cup away from one of the 1,200 Coca-Cola machines in Atlanta, which were not to be confused with the hundreds of Coca-Cola refreshment stands. And as she stood there, realizing at last why it really is "Always Coca-Cola," she sighed, turned to her friend, and grumbled out of the side of her mouth, "Wouldn't you just kill for a Pepsi?"