On the whole we felt it was a definite improvement over the telecast made last year. Once again the pictures were especially good and clear and in fact, better than at any other golf tournament. There were, of course, a few minor errors and a few places where improvements can be made in 1964.
1) At one point I believe the CBS scoreboard showed Bows to be seven under par at No. 17, while he was in the process of playing No. 15.
2) One of the commentators spoke of "humps" in the fairways, whereas "mounds" is a better word, I believe.
3) After Nicklaus holed out his final putt on the 18th, it was announced that he was the winner, and immediately thereafter, the viewers were switched to a commercial. I believe it was a mistake not to have had something more to say at that point about the accomplishment by Nicklaus.
4) A bungle was made in connection with the time available for the ceremony in my room. Apparently, the signal was given by a CBS man to Mr. Jones that he should quickly terminate the ceremony, but after he did so, several minutes of time were still available. Next time, I think it might be better to give Mr. Jones a stopwatch and tell him when you wish him to finish his part.
5) We have no real objection to it, but I doubt that it is proper or correct for CBS to state that Augusta is the golfing capital of the world. About the only thing in Augusta to support the statement is the Masters tournament.
In conclusion, we are wondering if it might be better for both sponsors to devise opening and closing commercials that are a little more of an institutional nature.
Very Sincerely Yours, CR
Roberts dictated the pictures and the announcers that would be used by the network. CBS learned that it would be broadcasting in color in 1966 when Roberts made the announcement after the '65 event. The network learned who the broadcasters would be each year when Roberts gave Chirkinian the list of "suggested" commentators. CBS executives also had to wait, every year, to see what new wrinkle Mr. Cliff would insist on. In the words of one CBS executive, "You've never known what hell is until Cliff Roberts stared at you through those thick glasses and poked a bony finger into your chest."
Sports Illustrated writer Frank Deford best summed up Roberts's estimation of his own importance: "Some men think they're God. In golf at least, Mr. Roberts was sure he was God, only he had to go around telling everybody that Bobby Jones was God. It must have worn on him. No wonder he spoke so hesitantly."
Deford was right. Roberts knew who ran things, but he had to continue to let everyone believe Bob Jones wore the ultimate green coat. The strain in Roberts's relationship with Jones festered over time and ended on a sour note when Roberts was not invited to Jones's funeral. In the beginning they were the perfect one-two punch: Everybody loved Jones, and everybody feared Roberts. As time went on, however, Roberts's penchant for control led to more than a few minor rifts. He would not, or could not, yield on even the smallest point. It was Roberts's way or no way.