Since then the passion has faded. Colored balls make up just 0.5% of the market and are used by exactly zero touring pros. "The colored ball is now made for the seniors-niche market, which wants a ball with higher visibility," says George Sine, Titleist's director of marketing for golf balls. "It was never perceived as anything more than a novelty. It could go with the personality of a Tour player if he felt like making a statement."
DOWN THE TUBE
Televised Halftime Shows
Except at halftime of the Super Bowl (above) and a few college bowls, TV is too consumed with game highlights and studio punditry to show anything other than a snippet of the tuba solo from Eye of the Tiger. In case you were wondering, yes, marching bands still do perform at halftime of regular-season NFL games.
Back in the 1970s, when Muhammad Ali and Joe Frazier slugged their way through a trilogy of fistic drama, their fights were truly marquee events: The names Ali and Frazier were on the marquees of arenas and movie theaters throughout the U.S. Closed-circuit was king.
Now pay-per-view and satellite dishes have given promoters more profitable ways to show fights. Since the Gerry Cooney-Larry Holmes 1982 heavyweight title bout, the first major fight on pay-per-view, closed circuit has been, in effect, case closed.
Daytime World Series Games
A casualty of TV's quest for higher ratings. The last matinee was Game 6 of the Minnesota Twins-St. Louis Cardinals Series in 1987, and even on that occasion there was no sunshine to be found: the game was played in the Metrodome.
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