SI Vault
 
THE ZAPPER
John Walters
March 30, 1998
The final minute of the Utah-West Virginia nail-biter in the NCAA regional semifinals last Thursday dragged on for nine minutes in real time partly because it was saturated with 4� minutes of ads. A week earlier, the last minute of the first-round game between Iona and Syracuse took 13:01, loaded as it was with 6:45 of commercials. By contrast, Sunday's tight Duke-Kentucky regional final had no spots in its last minute, which may be why it provided some of the tournament's most scintillating viewing.
Decrease font Decrease font
Enlarge font Enlarge font
March 30, 1998

The Zapper

View CoverRead All Articles View This Issue

The final minute of the Utah-West Virginia nail-biter in the NCAA regional semifinals last Thursday dragged on for nine minutes in real time partly because it was saturated with 4� minutes of ads. A week earlier, the last minute of the first-round game between Iona and Syracuse took 13:01, loaded as it was with 6:45 of commercials. By contrast, Sunday's tight Duke-Kentucky regional final had no spots in its last minute, which may be why it provided some of the tournament's most scintillating viewing.

1