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TV'S KNICKS-HICKS FIX
June 07, 1999
This year's NBA Finals may be no picnic for NBC. Unless the Knicks eliminate the Pacers—"the Hicks," in New York tabloid headlines—the Finals could feature the two lowest-ranked television markets since Syracuse beat Fort Wayne in 1954. If that happens, the network may have to get creative in plugging the series' best matchups.
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June 07, 1999

Tv's Knicks-hicks Fix

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This year's NBA Finals may be no picnic for NBC. Unless the Knicks eliminate the Pacers—"the Hicks," in New York tabloid headlines—the Finals could feature the two lowest-ranked television markets since Syracuse beat Fort Wayne in 1954. If that happens, the network may have to get creative in plugging the series' best matchups.

KNICKS VS. BLAZERS

The nation's top TV market vs. No. 23—the best NBC can hope for.

TV households: 7.8 million

Matchup: Latrell Sprewell against Isaiah Rider

TV promo: It's the Choker vs. the Toker!

PACERS VS. BLAZERS

The 25th-biggest market vs. No. 23 won't do the peacock proud.

TV households: 1.95 million

Matchup: Antonio (left) and Dale Davis against Brian Grant

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