SI Vault
 
Quick! Cover That Woman!
Steve Rushin
August 16, 1999
The U.S. victory in the Women's World Cup has the media on a gender bender
Decrease font Decrease font
Enlarge font Enlarge font
August 16, 1999

Quick! Cover That Woman!

The U.S. victory in the Women's World Cup has the media on a gender bender

View CoverRead All Articles View This Issue

So much attention was given last month to Tide IX that it risked becoming one more tiresome, empty, Roman-numeraled bag of wind, in the manner of Super Bowl V or Rocky IV or Thurston Howell III.

The 1972 legislation mandating equal funding for men's and women's college athletic programs produced a "Title IX generation," which in turn produced the World Cup-winning U.S. women's soccer team, which in turn became the biggest story of any kind in the last quarter century, at least by some measures. It was, for instance, the rare subject to appear simultaneously on the covers of TIME, Newsweek, PEOPLE and SPORTS ILLUSTRATED, and this tidal wave of coverage—this wave of Title coverage—threatened to drown out any and all other women in sports. On the very day that the U.S. soccer players were mobbed at a rally in New York City, I watched WNBA star Rebecca Lobo walk unnoticed down Seventh Avenue at high noon, which was alarming, if only because at the time she was wearing her New York Liberty uniform.

It is a great relief, then, to see that the national media have not, as feared, grown weary of women's sports, and we continue to cover them in August as vigilantly as we did in July. The Women's World Cup victory has indeed left a legacy. Why, just two weeks ago, on his nightly CNBC program, Geraldo Rivera devoted the top of the show to "extreme catfighting," in which women wearing wife-beater-style tank tops pummel each other bloody in a cage, all under the direction of promoter Mel Potts, who told Geraldo, "I am not a misogynist."

Potts was supported on this point by his copanelist, an "extreme catfighter and exotic dancer" named Pony.

The following week Larry King spent an entire hour with Monique Brown and her husband, Jim. The couple told the world, via CNN, that the football great is not a misogynist, nor a wife beater, nor even a proponent of wife-beater-style tank tops. Or something like that. The point of their appearance is still unclear, except to dispel a crazy rumor that the football great was a physical menace to his wife, who called 911 a few weeks before to say he had threatened to kill her. Mrs. Brown was, it turns out, just kidding, a fact confirmed by the hubby, who nodded solemnly at her every retraction. Kudos to King, the first prime-time host since Ed Sullivan with the courage to book a ventriloquist act.

Not to be outdone by television, the mainstream print media stepped up their coverage of women in sports, which once consisted of little more than gratuitous photographs of Anna Kournikova. So this month both TIME and ENTERTAINMENT WEEKLY have covered (if that is the right word) a professional wrestler named Rena Mero, a.k.a. Sable, who, in a $110 million lawsuit, alleged that World Wrestling Federation officials harassed her after she refused to wrestle topless. Terms of the settlement remain undisclosed, though Sable, alas, has not remained un-disclothed. She appears naked this month in Playboy, reports TIME.

Mercifully, The New York Times is above such pandering. And so the Great Gray Lady last week ran a lengthy sports-section feature about a genuine athlete in a woefully underpublicized sport. Keep your eye on her at the U.S. Olympic Archery Trials: She is Geena Davis, actress, archer, star of Earth Girls Are Easy.

1