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National Bunco Association
Rick Reilly
November 22, 1999
It was reported last week that the cost for a family of four to go to an average NBA game has risen 11% from last season, to $266.61. Wait, wait, wait! Can that be true—$266 to see an average NBA game? Like, say, the New Jersey Nets versus the L.A. Clippers? Two hundred sixty-six zops? For a family of four? Which family, the Rockefellers?
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November 22, 1999

National Bunco Association

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Two hundred sixty-six dollars? For $266 you could watch every NBA game for an entire season ($169 on DirecTV's NBA League Pass subscription) and buy a divorce packet from your county clerk ($20), which you'll most definitely need because your wife will have left with the tennis pro by December.

Do you know what $266 could become? On Opening Day of the NBA season a year ago, if you'd bought eight shares of Qualcomm ($32 per share), they'd be worth $6,048 today. For $266 you could cover 2,700 feet of your ex-husband's house an inch deep in sheep manure ($1.47 a bag). For $266 you could call Dick Vitale for 5,320 minutes (five cents per minute). Or hire a personal-services assistant ($65 an hour) to throw fresh rose petals ($25 a bag) in your path for two hours.

I mean, for $266 you could undergo three weeks of psychiatric counseling from Martin Mueller ($85 an hour) of Los Angeles. If you're thinking of spending 8266 to sec an NBA game, you really should see Dr. Mueller.

You're certifiable.

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