When the matter is Heisman promotion, college sports information departments are bustling hives of creativity. With the trophy to be awarded on Saturday, we evaluate some current Heisman candidates (listed alphabetically) on the basis of their campaigns' techno-savviness:
Ron Dayne, Wisconsin: The NCAA career rushing leader has his own site (www.wisc.edu/ath/greatdayne) that contains the obligatory bio and statistics. Skip those and click to "What's Myth and What's Fact?" This dogged defense of the Dayne's Heisman worthiness informs you that he has fumbled fewer times in his four seasons (nine) than 1998 winner Ricky Williams did last year (12). A drawback: no audio or action footage.
Kevin Feterik, Brigham Young: The Cougars' quarterback's 25 touchdown passes and No. 7 national ranking in total offense almost certainly won't be enough to get him the Heisman, but BYU's promotional CD-ROM, from Shotgun Software and titled Feterik 7.0, deserves a trophy. Its opening credits, complete with shotgun sound effects, would make Quentin Tarantino proud. Fourteen video clips, numerous photos and comparisons with former BYU legends such as Jim McMahon and Steve Young are all complemented by audio—a coach's whistle, a bone-jarring hit or a marching band—activated by your click. This is the best disc to come out of Utah since The Osmond Brothers' Greatest Hits.
Joe Hamilton, Georgia Tech: Backed by the power chords of Led Zeppelin's Kashmir (uncredited on the CD-ROM), the Yellow Jackets' quarterback struts his stuff in a six-minute highlight reel. Watch as Joe runs, passes and catches for touchdowns. One minus: All footage was shot before this season.
Chad Pennington, Marshall: The Thundering Herd has the nation's longest win streak (16 games), and its quarterback has had his site (www.herdqb.com) up since last season, longer than any of the other candidates. This site has the most visually stimulating homepage, plus 15 photos and nine audio highlights. A suggestion: With a better-than-3.5 grade point average, the Marshall signal-caller would have done himself a favor by allowing fans and voters to click on to his transcript.
Peter Warrick, Florida State: The Seminoles either are too busy celebrating coach Bobby Bowden's first undefeated season or have chosen to abandon the Heisman hype for their star wideout in the wake of his conviction on shoplifting charges, because Florida State has mounted no electronic effort on Warrick's behalf. We can, however, recommend the on-line shopping at www.dillards.com. At $16 the Roundtree & Yorke long sleeve solid Henley is a steal.