A how-we-long-for- Howie-Long movement seems to be brewing. His Fox NFL Sunday studio coanalyst Terry Bradshaw recently declared to Craig Kilborn on CBS's The Late, Late Show that the chiseled Long is the one guy he would kiss on the lips. Now Long and Teri ("They're real, and they're spectacular!") Hatcher appear in Radio Shack ads reminiscent of the James Garner-Mariette Hartley coupling for Polaroid 20 years ago. Fox colleague Cris Collinsworth must be wondering, How many intelligent things do I have to say before someone notices me?...'Tis the season: The bowl binge kicks off on Saturday with Fresno State facing Utah in the Las Vegas Bowl ( ESPN2, 6 p.m.).