The annual PGA Merchandise Show is like the big attraction in Orlando, Disney World, in that it's all about the latest technology, stylish design and glitzy marketing, with a few Mickey Mouse ideas mixed in. Here are some of the things that caught our eye at last week's PGA show.
Best Impersonation Of a Leather Wrap
We noticed awhile back that a lot of Tour pros are using Winn grips ($5.99 each). Here's why: They're remarkably soft, slip resistant and, well, the brown ones look really cool. We know, we know, they're grips—the socks and underwear of golf equipment—but everyone needs 14 of them, right?
The Only Piece Of Equipment Fit For Hanging from A Refrigerator Door
Exploiting the mysterious healing powers of two trendy metal products, the MagneFlex ($19.95) by USGlove has two magnets sewn in near the bottom of the wrist and four copper disks positioned above the knuckles. Next year: tiny pyramids on the fingertips.
Three years in the making, Callaway's $150 million baby finally arrived last week, and it's twins. The Rule 35 ball ($22 for a sleeve of five) comes in a firm version and a soft one.
Biggest Total Zip-Off
Remember how Payne Stewart used scissors to turn his rain jacket into a vest before the final round of last year's U.S. Open? Foot-Joy came up with a more elegant solution, substituting zippers for snippers to get the arms off its DryJoy Performance rain jacket ($240).
Clothes Most Likely To Get You Beat Up in a Biker Bar
Tundra, a Canadian company, loves wild colors and patterns, hence the cotton Etcetera sweater ($200). This stuff may be big in Moose Jaw, but are you man enough to wear it at the club?
Best Irons to Pose With at Pine Valley
Throwbacks to the pre-Karsten days when all golfers played forged irons, the lean and clean Cleveland Tour Action blades ($799 for eight) are form-forged, precision-milled and so darn pretty that it's almost a shame to set 'em in the dirt.
Best Test to See How Much You're Willing To Spend for the Latest, Greatest Club
Iron woods—a.k.a. driving irons—are half iron, half fairway wood and so hot that long irons may soon become an endangered species. The PRGR 200i (opposite, left) is the runaway favorite among Tour players, and at $369 is the Lexus of iron woods. You can get the Tour Edge (center) version of the club for a Honda-like $200, or pick up the Orbiter Savior for $70 and off Yugo.