On Feb. 29, SportsCenter's poll asked, "Who has brought the most negative attention to his sport?" Candidates were NFLers Rae Carruth and Ray Lewis (alleged murderers), pitcher John Rocker (page 40)—and golfer Notah Begay (page 100), who drove drunk in a parking lot. Carruth won (33.5% of the vote). Begay's 0.6% was about three times his Breathalyzer test score.... For those who worry they'll be unsated by March Madness, there's ESPN Classic's 23-hour marathon (beginning on Sunday at 7 p.m.) of a dozen vintage tournament games.... Why, in KFC's new ads, does the animated Colonel say, "Boo-yah!"—and is Stuart Scott earning residuals?