Lime-green shirt, argyle sweater, black no-pleat pants, all cotton and microfiber blends; from J. Lindeberg's Fall 2000 collection.
Remember your dad's golf duds? Colors louder than a Borscht Belt comedian, fabrics so artificial they could be cleaned with Windex. Well, at least one designer longs for those days. "Golf fashion then was sleek and sexy," says Swedish haute couturier Johan Lindeberg, who has been putting Parnevik in updated versions of classic golf designs for the past few years. Lindeberg, who is dressing his fellow Swede for this week's British Open, hooked up with Parnevik in 1996, right after the golfer had been voted by his peers as the worst-dressed player on the European tour. "He loves the way [they] dressed in the '50s and '60s," says Parnevik, "when everybody had style and fashion in golf."
"They're moving back to the Arnold Palmer days but with a very cosmopolitan look," says Annmarie Dodd, sportswear editor for the fashion trade DNR. "Jesper looks cool because of his clean lines and calming presence. He's proven color and style can go hand in hand."