In June the school sent Tomlinson to New York City to speak to alumni and, not by happenstance, meet with national media. TCU hired a design firm to create the Web site LTfor2000.com. Tomlinson's face is on postcards, notebooks and Fort Worth-area billboards and buses. He also appears in print and electronic ads. An informational CD-ROM on Tomlinson will be distributed this month to Heisman voters.
Not since Terry Baker of Oregon State won the Heisman in '62 has the winner come from a program as low-profile as TCU's. But Tomlinson led the nation in rushing last season with 1,850 yards and set the Division I-A single-game rushing record with 406 yards against UTEP.
Until now $15,000 had been considered a lavish amount to devote to a Heisman campaign. Wisconsin spent $2,000 last year to promote Ron Dayne, who won the award. Says the sports information director at a school with a rival Heisman candidate this fall, "For $90,000, they ought to just send every voter $100."
Cal Isn't Bearish On Holmoe
Cal coach Tom Holmoe is under fire from fans after going 12-21 over three seasons. The school administration showed its support for him last fall by offering a multiyear contract extension, but Holmoe says he won't sign the deal until he proves he can win. Cal's 2000 schedule is one of the 10 toughest in the country....
Chris Juergens, Washington's leading receiver last fall with 42 catches for 516 yards, has a crack at the top of his right tibia. Doctors will decide this week how to repair it. Juergens underwent arthroscopic surgery on his right knee after last season and practiced at full speed in the spring, but the leg started hurting again over the summer. There's now swelling behind the knee. If surgery is necessary, Juergens may be lost for the season, leaving the Huskies with only two receivers who had more than 10 receptions in '99....
For the first time since 1975, Ivy League teams will open against nonconference opponents. One drawback: Most of those opponents will be playing their third game.
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