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The Biggest Athlete Endorsement Deals*
Michael Bamberger
September 25, 2000
George Foreman and Salton, Dec. 1999$137.5 million, five years. Spokesman Foreman's bonus for boosting Salton's grill sales forty-fold from '96 to '99.
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September 25, 2000

The Biggest Athlete Endorsement Deals*

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George Foreman and Salton, Dec. 1999
$137.5 million, five years.
Spokesman Foreman's bonus for boosting Salton's grill sales forty-fold from '96 to '99.

Tiger Woods and Nike, Sept. 2000
$100 million, five years.
Will amount to about 3% of Nike's marketing outlay over that span.

Grant Hill and Fila, Sept. 1997
$80 million, seven years.
Hill re-upped after helping Fila jump from seventh to third in shoe market.

Allen Iverson and Reebok, June 1996
$50 million, 10 years.
Sixers coach Larry Brown once said, "The company Allen's with is Reebok, not us."

Davis Love III and Titleist, Sept. 2000
$50 million, 10 years.
Titleist ponied up big to keep Love out of Nike's clutches.

*Terms of Michael Jordan's latest deal with Nike have never been disclosed.

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