IF YOU'VE SEEN SHAQ
Daddy blinging and flossing his latest whips and dubs, you're probably already down with Dub, a new hip-hop-flavored magazine devoted to celebs and their wheels that has become the media obsession of choice among car-loving athletes. Shaquille O'Neal can be seen on the cover of the current issue blinging (gleaming with jewelry) and flossing (showing off) his whips (custom rides) and dubs (wheel rims). That's why Latrell Sprewell and Mike Tyson (not to mention musicians such as Snoop Dogg and Fred Durst) also have flossed as loudly as possible to get into Dub's pages, according to publisher Herman Flores, who with two partners launched Dub eight months ago.
"When we shot Shaq," says Flores, "he was dressed in warmups. I said, 'If you're gonna be on the cover, you gotta be outta control! So he tells one of his buddies, 'Yo, get my ice.' Next thing you know, he has this frosted platinum dog chain around his neck and a huge diamond bracelet. He was just blingin' it!"
The competition to bling can get overheated. "We told Tyson his vehicles probably wouldn't be on the cover," says Flores. "He wasn't happy. He called us the next week and said, 'Come back. I just bought an $800,000 Jaguar XJ220. Only me and Bill Gates have one.' "
High-profile fans are now desperate to be Dub'd. Flores says that reps for boxer Prince Naseem Hamed, Tampa Bay running back Warrick Dunn and Puff Daddy have called. Explains Jazz forward Bryon Russell, whose Cadillac and Mercedes will be featured in Dub's next issue: "Guys like me, we have 20-inch rims on every car we got. We all wanna be flossin' in that magazine."