Q Tiger Woods hosted the Williams World Challenge last week. What does it mean to host a golf tournament?
A Although the thought of Tiger whipping up some finger sandwiches for a postround bash is amusing, in truth, hosting duties at a golf event are far more impersonal. As PGA Tour publicist Dave Lancer says, "Most of hosting is in name only." That meant that Williams, an energy company, got to use Woods's name to promote its event last week. In return, part of the proceeds went to the Tiger Woods Foundation. But other hosts get more involved. Arnold Palmer's Bay Hill Invitational is held on a Palmer-owned course, and the gregarious Arnie speaks at several parties during the week. I Says Palmer spokesman Doc Giffin, "Bay Hill is Arnie's tournament. He wants everything done right." Similarly, Jack Nicklaus is very hands-on with W. his event, the Memorial. Once he even had concession stands change the color of the sandwich wrappers from white to green because he didn't like the way the refuse looked when strewn across the course. Martha Stewart's got nothing on the Golden Bear.