On Jan. 28, CBS will land the heftiest one-two punch in Roman numeral history when it pairs the hoopla of Super Bowl XXXV with the premiere episode of Survivor: The Australian Outback.
While ABC, NBC and Fox raise a white flag—serving up their basic Sunday night fare—cable nets will fight back TNT hopes that guys in a martial mood will turn to its Civil War marathon of Andersonville, Gettysburg and Gone with the Wind. Other channels are cultivating the distaff demographic. "We've created a loyal group of female viewers who look at us as a weekend sanctuary," says lifetime exec Dawn Tarnofsky-Ostroff. Her net will air "movies women love while the men they love watch the Super Bowl." Lifetime's nod to the gridiron will be For My Daughters Honor, about a 14-year-old girl's affair with a high school football coach.
The USA Network will yield the screen to hard-hitters Anne Heche in Six Days, Seven Nights and Peta Wilson in La Femme Nikita, while TBS eschews Steel Curtains for Steel Magnolias, part of its estrogen-heavy Hand Over the Remote Sunday that includes The Prince of Tides and Up Close and Personal. TBS may even see a ratings spike at 8 p.m. EST, when it airs Selena. After all, if anyone can pull men out of a Super stupor, it's Jennifer Lopez.