STAMPEDING SQUIRRELS, smiling corpses, 360-degree panoramas of Britney Spears: The Super Bowl telecast had more than its share of non-football action. Our picks for the highs and lows.
Budweiser's "What are you doing?" commercial, featuring overly stiff white guys parodying the beermaker's overplayed Whassup?! campaign.
Funniest ad in a vaguely creepy way
Pepsi's Bob Dole spot, in which the dysfunctional politician mocks his Viagra jones.
Funniest ad for a company whose business is an utter mystery
The "Running of the Squirrels," for EDS (top), which is apparently a high tech company that makes...really good commercials.
Spi[n??]al Tap award for comical use of diacritical marks
To the newly unveiled accent[???]ure logo, which earns an 11 (on a scale of one to 10) for misguided typography.
Best Take that! commercial
Snickers, for its spot in which a guy stomps on a big-headed doll that says, "Whassup?!"
Most disappointing high-tech innovation
Eye Vision, which promised Matrix-like 360-degree replays but which proved too rudimentary to be of much value for game action. (On the replay of Raven Jer-maine Lewis's did-he-step-out-of-bounds kickoff return, CBS rotated the view before the question could be answered definitively.) Its coolest application came at the end of the halftime show.
Historical perspective award
To halftime show producer MTV, which used sound clips of the Rolling Stones, Jimi Hendrix and the Beatles to introduce 'N Sync.
Ben Stiller (middle), playing a crackpot halftime coordinator, to 'N Sync: "O.K., that 'N sucked."
Survivour winner Richard Hatch