The jaunty music, the gravity-defying ball, the virtuoso club control...they're all back in Nike's sequel to 1999's much-buzzed-about "Hackysack" spot. This time Woods ups the ante by using two wedges to bounce a ball 39 times—between his legs, off the butt of a club, off his right knee, even off the bill of his cap—before banging it 150 yards one-handed.
As in the original, no camera tricks were used to film the jaw-dropping juggling act, but whereas the first spot took only four takes, the complex stunts in the new ad required a lot more. "It took a couple of hours," says Jim Riswold, creative director of Nike's ad agency, Wieden & Kennedy. "Tiger's wrists would get sore, and we'd stop." Director Joe Pytka says Woods came up with all the tricks. "How do you direct Tiger Woods?" says Pytka. "I'm not going to tell him to do stuff like that. So my job's simple. I just say, 'Action, cut, do it again.' "
The outtakes won't be wasted. An ad showing bloopers and other unused footage—including a scene in which Tiger bounces the ball way up in the air, spins and resumes juggling—will air later this year. Says Riswold, "All this stuff proves he plays a game of which we have no idea."