LEGGO MY LOGO

February 26, 2001

Last week Fox Sports executives found themselves caught up in an unexpected flap with NASCAR over race car logos. During Fox's Feb. II telecast of the Budweiser Shootout, the network showed digital animations of cars with certain sponsors' names left off—specifically, those that had not bought ad time on the broadcast. After protests by NASCAR, Fox backed down and agreed not to do the selective editing again. But the whole to-do got us wondering, what would the sports world look like if all commercial logos were removed?