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the Beat
May 14, 2001
For everyone who got a kick out of the thought of Kobe Bryant pulling a Richard Hatch, we've got news for you: It ain't gonna happen. More than a few ears perked up last week after CBS president Leslie Moonves said he's considering a celebrity version of Survivor and that he had lined up some potential contestants, including Bryant (below), who, Moonves said, "has expressed an interest." Others supposedly ready to go before the tribal council were Ray Romano and Kate Hudson. But Bryant told SI, "That's way off. I haven't considered it." A network spokesman confirmed a celeb Survivor is being discussed but said no participants have been considered. As for how Moonves came up with Bryant's name, the spokesman couldn't say, but an insider noted that Bryant's agent, Arn Tellem, is married to CBS Entertainment president Nancy Tellem. If Moonves wants suggestions on sports figures to dump in the wilderness, we could come up with a few names....
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May 14, 2001

The Beat

For everyone who got a kick out of the thought of Kobe Bryant pulling a Richard Hatch, we've got news for you: It ain't gonna happen. More than a few ears perked up last week after CBS president Leslie Moonves said he's considering a celebrity version of Survivor and that he had lined up some potential contestants, including Bryant (below), who, Moonves said, "has expressed an interest." Others supposedly ready to go before the tribal council were Ray Romano and Kate Hudson. But Bryant told SI, "That's way off. I haven't considered it." A network spokesman confirmed a celeb Survivor is being discussed but said no participants have been considered. As for how Moonves came up with Bryant's name, the spokesman couldn't say, but an insider noted that Bryant's agent, Arn Tellem, is married to CBS Entertainment president Nancy Tellem. If Moonves wants suggestions on sports figures to dump in the wilderness, we could come up with a few names....

Michael Sokolove's story on Darryl Strawberry for the April 15 New York Times Magazine will become a book. Simon & Schuster is paying Sokolove a reported $250,000 to recount Strawberry's troubles and to trace the lives of his former teammates at L.A.'s Crenshaw High....

Nike's Freestyle ad takes several cues from the Broadway musical Stomp. Now Freestyle will be transformed into—what else?—a Broadway musical. Ad agency Wieden & Kennedy, which created the spot, and commercial production company @radical.media are producing Ball, a hoops-themed stage show. Ball was conceived five years ago by Wieden & Kennedy copywriter Jimmy Smith, and Freestyle came out of the musical's development. Tony-winner Savion Glover will choreograph, and musical contributors will include Bootsy Collins. "It's based on Sophocles's Antigone but set in a contemporary court," says Jon Kamen, president of @radical. Ball is slated to open in spring 2002.

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