High-profile Athletes Who Have Lost Endorsements

Steffi Graf
Opel cancels $1.2 million contract in 1995 after Fraulein Forehand is linked to German tax-evasion case against her father.

Michael Irvin
No-contest plea to felony cocaine possession in '96 leads to $1 million in lost endorsement money, plus lawsuit from Texas Toyota dealers.

O.J. Simpson
Hertz drops longtime spokesman in '94 after he's charged with double homicide; shockingly, no new deals arise following acquittal.

Mike Tyson

Heavyweight champ sees Pepsi deal fizzle in '88 after then wife Robin Givens—with whom he had appeared in company spots—accuses him of spousal abuse.

Fuzzy Zoeller
Fried chicken and collard greens crack about Tiger Woods at '97 Masters costs him club deal with Dunlop and role as Kmart spokesman.