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Losing Their Grip
L. Jon Wertheim
December 24, 2001
Their once-ardent fans turned off by players' misdeeds and front-office ineptitude, the Trail Blazers are showing how quickly an NBA franchise can alienate its customers
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December 24, 2001

Losing Their Grip

Their once-ardent fans turned off by players' misdeeds and front-office ineptitude, the Trail Blazers are showing how quickly an NBA franchise can alienate its customers

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Perhaps in a tacit admission that the team could use an image makeover, a new television ad for the Blazers features Wallace and Wells sneaking onto a court to play one-on-one after the janitor has gone home. The running joke in Portland, however, is that the way things are going, all the Blazers may soon be playing in an empty gym. As the team is fast learning, selling your soul is one thing. Finding willing buyers is quite another.

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