SI Vault
 
The Iceman Cometh
January 21, 2002
Only Mark Cuban could make enemies of the soft-serve ice cream community. Last week the NBA fined the Mavericks owner $500,000 (a league record), in part for saying that director of officiating Ed Rush "might have been a great ref, but I wouldn't hire him to manage a Dairy Queen." The chain challenged Cuban to manage one of its franchises for a day. Cuban responded by saying he hadn't meant to disparage Dairy Queen and that he'd be happy to step in for a stint serving Blizzards.
Decrease font Decrease font
Enlarge font Enlarge font
January 21, 2002

The Iceman Cometh

View CoverRead All Articles

Only Mark Cuban could make enemies of the soft-serve ice cream community. Last week the NBA fined the Mavericks owner $500,000 (a league record), in part for saying that director of officiating Ed Rush "might have been a great ref, but I wouldn't hire him to manage a Dairy Queen." The chain challenged Cuban to manage one of its franchises for a day. Cuban responded by saying he hadn't meant to disparage Dairy Queen and that he'd be happy to step in for a stint serving Blizzards.

Below we compare Cuban's typical game-day schedule—which he provided to us—with a breakdown of an average work day for a Dairy Queen manager.

8:00 a.m.
Read e-mails and browse through business-related websites.

11:00
Go through snail mail.

Noon
Deal with the issues of the day; talk to various business managers.

4:00
Go to American Airlines Center and talk to coaches.

5:00
Work out.

6:30
Walk around to see what's I going on.

7:30
Watch the game.

10:00
Eat from the buffet in the locker room. Talk to the players and coaches about the game.

Continue Story
1 2