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Blotter
May 06, 2002
Died?After a battle with cancer, Jay Chiat, 70, the legendary ad man credited with turning the Super Bowl into television's premier commercial showcase. Chiat created the famous 1984 ad for the Apple Macintosh, which aired during halftime of that year's Super Bowl between the Raiders and the Redskins and motivated other ad makers to work up special spots for the big game. (Inspired by the George Orwell novel, 1984, which was directed by Ridley Scott, depicted a woman hurling a hammer through a televised image of a Big Brother-like figure.) That same year his agency, Chiat/Day, won international acclaim for the I Love L.A. campaign it engineered for Nike at the Summer Olympics. In 1989 Chiat's agency created the Energizer Bunny, a campaign that is still going.
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May 06, 2002

Blotter

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Died
?After a battle with cancer, Jay Chiat, 70, the legendary ad man credited with turning the Super Bowl into television's premier commercial showcase. Chiat created the famous 1984 ad for the Apple Macintosh, which aired during halftime of that year's Super Bowl between the Raiders and the Redskins and motivated other ad makers to work up special spots for the big game. (Inspired by the George Orwell novel, 1984, which was directed by Ridley Scott, depicted a woman hurling a hammer through a televised image of a Big Brother-like figure.) That same year his agency, Chiat/Day, won international acclaim for the I Love L.A. campaign it engineered for Nike at the Summer Olympics. In 1989 Chiat's agency created the Energizer Bunny, a campaign that is still going.

Agreed
?To stop flying off his private backyard helipad in Carmel, Ind., Colts owner Jim Irsay, who says he was "touched" by neighbors' complaints of noise pollution. Irsay, 42, who had been tussling with the community over his use of the helipad, said he reached his decision while listening to John Lennon's song Imagine. "He sang about people living in harmony, and that's the way it should be," Irsay said.

Feted
?In Washington, D.C., the U.S. Olympic and Paralympic teams. The athletes visited the White House, where they met President Bush at a ceremony on the South Lawn. Later the teams attended a dinner with former Senate majority leader and presidential hopeful Bob Dole, who began a speech to them with "I got the silver in '96."

Hired
?As UCLA's athletic director, Dan Guerrero, a former Bruins second baseman and the grandson of Mexican immigrants, who was the first member of his family to graduate from college. Guerrero is UCLA's first minority AD.

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