Arizona State strength coach Joe Kenn loves weights, so he was psyched when he found out he was going to be able to stock a workout room that covers a third of an acre. Says Kenn, "It was better than being a kid in the candy store." The Lawrence Strength and Conditioning Center, which opened in March, boasts 650 grand worth of weights adorned with the phrase SUN DEVILS STRENGTH. The 16,000-square-foot facility (more than three times the size of the old one) includes offices, dressing rooms, a 40-meter track and a juice bar. "Because of the size of the old room, we were free-weight-oriented," says Kenn. "No0w we can double and triple up on resistance machines, which are critical in football."
The cathedral of muscle does wonders for recruiting. Offensive line blue-chipper Jake Bingham spurned Lineman U, a.k.a. Nebraska, in part because Arizona State had better weight equipment. Of course, a plush weight room means nothing if all that iron isn't hoisted properly, but Kenn says the first-rate gear has led to first-rate workouts. "It gives us intangibles like motivation and improved work ethic," he says. "We call it the wow effect."