"we Are Going To Add Show Business To Sports!"

Heretofore, television has done a remarkable job of bringing the game to the viewer—now we are going to take the viewer to the game!!

We will utilize every production technique that has been learned in producing variety shows, in covering political conventions, in shooting travel and adventure series to heighten the viewer's feeling of actually sitting in the stands and participating personally in the excitement and color of walking through a college campus to the stadium to watch the big game. All of these delightful adornments to the actual contest have been missing from previously televised sports events....

To improve upon the audience...we must gain and hold the interest of women and others who are not fanatic followers of the sport we happen to be televising. Women come to football games, not so much to marvel at the adeptness of the quarterback in calling an end sweep or a lineman pulling out to lead a play, but to sit in a crowd, see what everyone else is wearing, watch the cheerleaders and experience the countless things that make up the feeling of the game. Incidentally, very few men have ever switched channels when a nicely proportioned girl was leaping into the air or leading a band down field....

We will utilize six cameras for our basic coverage of the game....

In addition to our fixed cameras (using the term advisedly) we will have cameras mounted in jeeps, on mike booms, in risers or helicopters, or anything necessary to get the complete story of the game. We will use a "creepy-peepy" camera to get the impact shots that we cannot get from a fixed camera—a coach's face as a man drops a pass in the clear—a pretty cheerleader just after her hero has scored a touchdown—a coed who brings her infant baby to the game in her arms—the referee as he calls a particularly difficult play—a student hawking programs in the stands—two romantic students sharing a blanket late in the game on a cold day—the beaming face of a substitute halfback as he comes off the field after running seventy yards for a touchdown on his first play for the varsity—all the excitement, wonder, jubilation and despair that make this America's Number One sports spectacle and a human drama to match bullfights and heavyweight championships in intensity.

In short—WE ARE GOING TO ADD SHOW BUSINESS TO SPORTS!

In addition to the natural suspense and excitement of the actual game, we have a supply of human drama that would make the producer of a dramatic show drool. All we have to do is find and insert it in our game coverage at the proper moment. And this we will do!

The moment we take to the air, we will start making the viewer feel he is at the game. Instead of the hackneyed slide to introduce the telecast, we will attempt to video tape a college cheering card section or a great college band spelling out NCAA FOOTBALL on a football field; and after our opening commercial billboards...we will have pre-shot film of the campus and the stadium so we can orient the viewer. He must know he is in Columbus, Ohio, where the town is football mad; or that he is part of a small but wildly enthusiastic crowd at Corvallis, Oregon....

Then the viewer must meet the players, but he will meet them as he would if he were at the game. This will be accomplished by using a blowup of the cover of the actual game program and introducing the individual players by means of pictures of them in their normal street attire....

The announcers will be as familiar with the college town, the players on the two teams, the relative merits of the teams involved, the traditions surrounding the game and the type of people involved in it as the most enthusiastic undergraduate actually present at the game.