MARK WALKER JR.
Parents: LaShawn (mother) and Mark (father)
Claim to fame: After his folks sent Reebok a video of their little sharpshooter hitting 18 straight baskets on an eight-foot rim in his driveway in Lee's Summitt, Mo., the company signed Mark for an undisclosed amount and is contemplating using him in a national marketing campaign.
Lifetime earnings: a college trust fund to be collected in 2018
Favorite food: hot dogs and macaroni
Shod by: a $1.9 billion multinational corporation
Role models: fellow Reebok endorsers Allen Iverson and Jay-Z
Path to avoid: child prodigies Corey Feldman and Corey Haim